AI builds a form that qualifies your leads. Hidden fields track the source. Webhooks send them to your CRM automatically.
A lead form that only asks for name and email tells you nothing about whether the person is worth pursuing. You end up spending time on follow-up calls with people who were never a fit — wrong budget, wrong timeline, wrong stage. A good lead generation form asks just enough qualifying questions to separate real opportunities from browsers, without adding so much friction that people abandon it.
Describe your offer and your ideal customer. Formsout generates a lead form with the right qualification fields — company size, budget range, current tool, use case, timeline — whatever actually matters for your sales process. Hidden fields automatically capture UTM source, medium, and campaign from the URL so you know which ad, post, or channel each lead came from without asking. On the Pro plan, a webhook routes every new lead straight to your CRM or Slack in real time, with no manual copy-paste.
“Lead capture form for a B2B SaaS — company name, job title, team size, current tool, biggest challenge, work email”
“Webinar registration form — first name, work email, company, job title, biggest question about the topic”
“Free trial sign-up form — name, email, use case, company size, how they heard about us”
“Gated content download form — name, email, company, industry, agree to receive emails checkbox”
“Service enquiry form for a digital marketing agency — service interested in, monthly budget, company website, name and email”
Free forever. No credit card. Hidden UTM fields, email alerts, and CSV export — all on the free plan.
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